Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team.
Responsibilities
Manage, optimize and maximize ROI on large scale social media platforms (Facebook, Twitter, Instagram, YouTube, Twitch)
Constant conversion performance improvement by A/B testing ad copy and creative types
Make recommendations on campaign enhancements including retargeting, bid automation, etc
Provide regular reporting and analysis of campaign performance
Identify new opportunities, plan, test and implement new customer acquisition channels
Help influence the strategy for several key digital marketing initiatives
Requirements
+2 years of experience managing significant PPC budgets ($100K and up) on social media in a professional capacity (executing/managing a company’s social media efforts)
Exceptional analytical and quantitative skills, Strong Excel skills
Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met
Good working knowledge of current best practices in paid traffic
Fluent Verbal and Written English Skills required
A minimum of a Bachelor’s degree, preferably with an emphasis in marketing, business, computer science, math, or similar quantitative focus
Advantages
Passion for mobile or free-to-play gaming
Understanding of mobile attribution